Anyway, where was I? Ah, yes: iWeek. I left off concluding my experience at Paustian’s Purple People Eater presentation. To recap – it’s tough to innovate because peeps gon’ crush your inspiration, and you need to practice being creative (defined as “making connections”) all day, everyday. I assume my future animation and/or web design career will involve a comfortable level of creative challenges, so I’ve got to keep those muscles in shape.
By the way, I burnt my tongue today (due to impatience and hunger), and there’s one tastebud that’s quite erect and really bothering me.
Asides aside, another speaker at iWeek was Ben McDougal. I attended all two of his sessions because he has an interesting and relevant career path. Ben intended to get into the game development world and ended up in web design. Sound familiar? Quite. My friend and classmate John Flyr – a near-future animator – couldn’t make it to the session entitled “Spawning New Life in the Video Game Industry,” but did make it to the following session about Ben’s job that “pays the bills” – working for a web design firm as sales manager.
I was excited to see that his own company’s website is a WordPress and brought that up in the gaming discussion, to which he answered, “The content management system you should be using is SiteViz, which we’ll talk about tomorrow.” I discovered that SiteViz is sadly proprietary, only has a few handfuls of modules, and is freakishly expensive. WordPress is quite the dynamic foe to those people with basic HTML knowledge, but I can see how non-tech-savvy business people could be shmoozed into buying a bajillion dollar CMS. It would be hard to be a salesperson for something I don’t believe in. And being the poor college student I am, I hearts me my open-source.

Qapla
But back to Ben – I like his story. He went to school with big starry eyes and controller in hand, expecting to get into game design with his fancy computer science degree, but after working bottom-wrung at a gaming-giant, he realized he didn’t want to climb that ladder and jumped off, back to Iowa. He found a web-development job during the day, and plotted his trajectory toward the video game industry at night. He formed Jet Set Studio, which offers online advertising and video game event management – not a lot of competition ’round these parts, so an excellent vehicle on his less-traveled path.
Ben convinced me that Des Moines is an excellent place to get something going. It’s not too crowded and not too small, so there’s enough room for innovation. So maybe…just maybe…you’ll see a new independent animation (or whatever else I decide to do) company spring up in central Iowa. For now, I’m enjoying the learning process and working for SEO Des Moines. Web design and SEO are expanding my skill set – expanding my box, so to speak (Hi, Dr. Paustian).
And here we go – winner of the most entertaining presentation is Justin Brady. His point was unique, and the way he made it was even more so. “Ditch the PowerPoint” is another way of saying, “Communicate Better, Please,” “Prepare for Your Presentation for Once,” or, “Let’s Stop Using This Terrible Software as a Crutch.” I wish that more teachers could have been there for this one. I think they may have needed it most. But Justin Brady, the creator of Test of Time Design, did more than tell the superfluous slides to scram. The message I took from his presentation … OK, I will say one of the messages I took from his presentation was we learn best through discussion and conversation, and that a lecture with slides is nearly pointless. Because I wasn’t scrambling to write down screen notes while attempting to follow along with his voice, I feel like I remembered a lot more from his presentation than I learn from most of my classes. I had forgotten that the point of a class session was to learn and try to internalize information. Going back and forth between voice and screen was demonstrated by Justin and an audience member (hey, that was John!) speaking at the same time. The message is garbled – my poor brain can’t sort that out while the air vibrations are pushing my ear drums, let alone remember anything. I’ll put more confidence in my ability to remember what instructors say (especially when I know they put the slides online anyway).
A question I had posed was, “What about people whose learning style is more visual?” His answer made a lot of sense – a person is very visual. Gretchen pointed out to my uncle that night that over half of language isn’t the words we speak, but body language, facial expressions, proxemics, and audio cues like inflection, and I solidified the connection between a physical speaker and a visual aid. But I’m so used to poor visual aid from speakers that I assumed it wasn’t. Justin’s iPad being thrust into an audience member’s face (hey, that was me!) is definitely visual.

PowerPoint Fails in Comparison
I suppose as a successful designer, he should know when to use visual design…and when not to use it. He said graphics are for when there isn’t a person to communicate an idea in person. With that idea in mind, I’m going to make my graphics attempt to emulate human communication better. I say this while my blog is completely devoid of graphics at the moment. Conscious choice? Not exactly.
Even as my blog is still in its infancy with a readership of zero, I still feel the need to conclude my thoughts. Dr. Paustian’s speech on creativity was inspiring, Ben’s story was quite akin to my own, and Justin’s PowerPoint-less presentation made powerful points. DMACC’s iWeek: more valuable than any job fair. And it’s free*.
*Free = included in the thankfully-affordable tuition.